Social networks like Instagram only allow users to share links via their profiles. The arbitrary rule helped create what is known as link in bio pages. Link in bio pages are optimized for mobile devices and typically have a list of links related to the person or brand.
Some link in bio services, like Linktree, have expanded their offering to integrate with other services. For example, Linktree can connect to MailChimp, PayPal, and Shopify. The integrations make it possible to populate the link in bio pages with products, services, payment options, and forms. However, once an action is taken, the visitor is taken away from the link in bio page and into another experience.
Shopify has taken ecommerce integration with link in bio pages a step further. They launched a link in bio page service called Linkpop that fully integrates with their stores and secure checkout. I tested the new service out with Coywolf’s Shopify store at coywolf.shop and was impressed by the service.
How to create a free link in bio page with Linkpop
Linkpop requires a Shopify account but doesn’t require the user to have a paid store. That means Linkpop is free for anyone to use. Users without a Shopify account will be prompted to create one while existing users will be asked to login with their existing Shopify account.
The first thing you’ll do is create a username, which will be used for your unique Linkpop URL. I entered my username directly on the Linkpop landing page, but you can choose it after signing up.
Adding links to the Linkpop page is fairly straightforward. Clicking on the Add link button displays a new link card. A title and URL are required, and you can add an optional square image if you want. As you add more links, you can click-and-drag a link to reorder it.
Adding Shopify store products
When you first attempt to add a Shoppable link, Linkpop will take you to your Shopify store’s Add Sales Channel page. Clicking the Add sales channel button will connect your store with Linkpop and take you back to Linkpop links page.
Shoppable links will now have a Browse Products button.
Clicking the Browse Products button will reveal products from your store. Clicking on a product will add it to the page. Once you’re finished adding products and links, you can click-and-drag them to reorder.
Customizing the profile page
Clicking on the Profile tab reveals options for changing the background and font color and entering basic page info. Compared to competing link in bio services, Linkpop’s options are very limited.
Using a custom domain with Linkpop
Linkpop doesn’t support using a custom domain, but there’s a workaround. You can setup a redirect so your custom domain redirects to your Linkpop URL. Since I use Cloudflare for all of my domains, I created a Page Rule that redirects coywolf.link to
How well does Linkpop work?
Even though Linkpop’s profile customizations are limited, setup is easy, and its ecommerce functionality performs well. As you’ll see in the video below, viewing products and accessing the shopping cart are all done on the link in bio page.
The three-step checkout process technically takes the visitor to Shopify, but they are returned to the Linkpop page once the transaction is complete. Returning to the page is beneficial because the visitor can still click on one of the links after purchasing.