Linkpop review: A free link in bio page with Shopify Checkout

Shopify stores can leverage Linkpop to showcase products on their social profiles, and visitors can order items directly from the link in bio page with only three clicks.

Linkpop

Social networks like Instagram only allow users to share links via their profiles. The arbitrary rule helped create what is known as link in bio pages. Link in bio pages are optimized for mobile devices and typically have a list of links related to the person or brand.

Some link in bio services, like Linktree, have expanded their offering to integrate with other services. For example, Linktree can connect to MailChimp, PayPal, and Shopify. The integrations make it possible to populate the link in bio pages with products, services, payment options, and forms. However, once an action is taken, the visitor is taken away from the link in bio page and into another experience.

Shopify has taken ecommerce integration with link in bio pages a step further. They launched a link in bio page service called Linkpop that fully integrates with their stores and secure checkout. I tested the new service out with Coywolf’s Shopify store at coywolf.shop and was impressed by the service.

Linkpop requires a Shopify account but doesn’t require the user to have a paid store. That means Linkpop is free for anyone to use. Users without a Shopify account will be prompted to create one while existing users will be asked to login with their existing Shopify account.

The first thing you’ll do is create a username, which will be used for your unique Linkpop URL. I entered my username directly on the Linkpop landing page, but you can choose it after signing up.

Linkpop username
Adding username for Linkpop

Adding links to the Linkpop page is fairly straightforward. Clicking on the Add link button displays a new link card. A title and URL are required, and you can add an optional square image if you want. As you add more links, you can click-and-drag a link to reorder it.

Add links and embedded media
Adding a link in Linkpop

Adding Shopify store products

When you first attempt to add a Shoppable link, Linkpop will take you to your Shopify store’s Add Sales Channel page. Clicking the Add sales channel button will connect your store with Linkpop and take you back to Linkpop links page.

Add Linkpop to Shopify
Adding Linkpop as a sales channel in Shopify

Shoppable links will now have a Browse Products button.

Browse Products
Shoppable link after Linkpop is added as a sales channel to Shopify store

Clicking the Browse Products button will reveal products from your store. Clicking on a product will add it to the page. Once you’re finished adding products and links, you can click-and-drag them to reorder.

Select Products in Linkpop
Selecting products from a Shopify store in Linkpop

Customizing Styles

Clicking on the Style tab reveals the option to change the background color or upload a background image. Users can also change the card and link colors, card shape, font, and text color. Compared to competing link in bio services, Linkpop’s options are more limited.

Linkpop Style options
Customizing Linkpop styles

Customizing Bio details

Clicking on the Bio tab reveals options to upload a logo, enter a name and description, and enter social media handles optionally.

Linkpop Bio options
Customing Linkpop Bio details

Using a custom domain with Linkpop

Linkpop doesn’t support using a custom domain, but there’s a workaround. You can setup a redirect so your custom domain redirects to your Linkpop URL. Since I use Cloudflare for all of my domains, I created a Page Rule that redirects coywolf.link to linkpop.com/coywolf.

Cloudflare Page Rule
Page Rule in Cloudflare to redirect a custom domain to a Linkpop URL

How well does Linkpop work?

Even though Linkpop’s profile customizations are limited, setup is easy, and its ecommerce functionality performs well. As you’ll see in the video below, viewing products and accessing the shopping cart are all done on the link in bio page.

The three-step checkout process technically takes the visitor to Shopify, but they are returned to the Linkpop page once the transaction is complete. Returning to the page is beneficial because the visitor can still click on one of the links after purchasing.

4
4 out of 5

What I liked most

  • Easy setup
  • Free
  • Shopify store integration is seamless
  • Keeps the visitor on the link in bio page

Could be better

  • Profile customizations are limited
  • Reordering links and products is clunky

Jon is the founder of Coywolf and the EIC and the primary author reporting for Coywolf News. He is an industry veteran with over 25 years of digital marketing and internet technologies experience. Follow @henshaw